Precise targeting and maximum reach

RRD’s award-winning patented Consumer Graph connects layers of intelligence from offline and online data to reach high-potential buyers across the entire consumer journey.

The Consumer Graph can identify millions of households in highly relevant ways — with less than two percent of the targeting reliant on cookies.

These capabilities enable us to target efficiently, with less than two percent reliance on cookies, from a radius around a provided set of locations to the ZIP Code and/or DMA (market) level, supporting a high-efficiency campaign and eliminating wasted impressions.

RRD'S PROPRIETARY DATA
Lifestyle +
Interest
Store
Visits
Purchase
Intent
Demographics
Coupon Redemption
Contextual Targeting
Sales
Data
Interests
Purchases
Places
People
RRD's Proprientary Data graphic

Build your best strategy by creating an ideal audience profile using extensive data across interests, demographics, purchase behavior, store location data, browsing history and more.

RRD’s Proprietary Data

The breadth of our data is based on key consumer categories: interests, purchases, location, and behavior.

  • Lifestyle and interest
  • Store visits
  • Purchase intent
  • Demographics
  • Coupon redemption
  • Contextual targeting
  • Sales data

Build your best strategy by creating an ideal audience profile using extensive data across interests, demographics, purchase behavior, store location data, browsing history and more.

THE POWER OF OUR DATA AND INTELLIGENCE FOR REACHING CONSUMERS

Build your ideal audience profile; choose from Interests, demographics, purchase behavior, store location data, browsing history and more, to inform your best strategy.

124B daily intent signals
are refreshed in real time and strategically applied to each campaign.

1B coupon redemptions
to find people who are likely to be savers and what offers drive response.

33B daily location signals
to uncover visitation patterns and see where people live and shop.

130MM+ households
for precise targeting, while respecting consumer privacy choices.

Household Connect℠: a true differentiator

Privacy-safe, scalable digital profiles

Our patented Household Connect technology examines relationships between devices based on their behaviors and location to create digital households while respecting consumer privacy choices.

White paper

Embracing the Future of Contextual Targeting

Read the blog blog

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Better outcomes, at every step.

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